Nature, culture, and sustainability unite in an exciting collaboration between EVERARD Consulting & Communication and KAIWA Studios, resulting in a visually stunning and informative 50-page brochure. Commissioned by the Ministry of Energy and Landscape Planning, the roadbook titled "GoElectric" aims to inspire and guide travelers on a journey through the three national nature parks of Luxembourg—Our, Öewersauer, and Mëllerdall—while promoting the use of electric cars (emobility). This blog post explores the unique qualities of the brochure, highlighting its design, content, and the seamless collaboration between the two creative entities.
Discover the Unparalleled Beauty
Spanning over one-third of Luxembourg's total area and housing a population of approximately 60,000, the three nature parks boast an abundant natural and cultural heritage. Each park stands out with its distinct theme, captivating visitors with its own allure. The "GoElectric" brochure acts as a gateway to this captivating world, inviting readers to embark on a remarkable journey that combines the splendor of nature with the cutting-edge technology of electric mobility.
A Harmonious Blend of Styles
One of the brochure's standout features is the seamless blend of contrasting elements that reflect both the essence of the parks and the concept of electric mobility. KAIWA Studios, renowned for their expertise in graphic design, skillfully selected fonts that embody these divergent aspects, creating a harmonious marriage of two contrasting worlds. The stylistic contrast extends to the illustrations as well, with a contemporary minimalist style juxtaposed against warm, retro-inspired colors that exude charm and nostalgia.
Guiding You on the Path
The "GoElectric" brochure takes on a multifunctional role, not only as a source of information but also as a practical companion for travelers. Its user-friendly design incorporates a removable map that presents an overview of significant landmarks, viewpoints, and conveniently located Chargy stations, ensuring that electric car users can conveniently charge their vehicles throughout the journey. With this comprehensive resource in hand, adventure awaits at every turn, inspiring travelers to explore the hidden treasures of Luxembourg's national nature parks.
The Power of Collaboration
Behind the scenes, EVERARD Consulting & Communication played a pivotal role in bringing the "GoElectric" brochure to life. Acting as the driving force behind the content creation, workshops, copywriting, and stakeholder coordination, EVERARD seamlessly facilitated the collaboration with KAIWA Studios. The successful partnership between these two entities is evident in the quality and thoughtful execution of the final product. By synergizing their expertise, EVERARD and KAIWA have created a brochure that not only showcases the beauty of nature but also highlights the benefits of sustainable mobility.
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